On this week's CurryUp Startup Leadership Podcast to spotlight world class Asian leaders, host Priyanka Komala chats with Design Strategist, Social Innovator Deepa Prahalad Abhyankar on EP 65. We talk about the impact of the legacy of her late father Dr. C.K. Prahalad, Distinguished professor at our alma mater University of Michigan - Stephen M. Ross School of Business.

Deepa is an elected member of the International Academy of Management and was ranked #34 on the inaugural Thinkers 50 India list.

Key takeaways:
1. Use design to co-create eg: IKEA
2. Design products for aspiration and not just income value of your consumer
3. Pick up cold calls - you never know when an opportunity knocks.